Using CB Insights’ Business Relationships data, we map out and analyze the growth of app stores and online marketplaces catering to enterprise health IT buyers.
Health IT marketplaces are critical value drivers in healthcare’s digital transformation, offering solutions that are deeply integrated, optimized for platform-specific workflows, and vetted for security vulnerabilities.
These marketplaces were first launched by EHR vendors, including Allscripts, Epic, and Cerner. They created a secure, integrated environment where third-party vendors could build and sell bolt-on EHR solutions to health systems.
Now, as public cloud vendors like AWS and Microsoft Azure push deeper into enterprise healthcare tech stacks, they are also cultivating marketplaces for health IT buyers.