We get a lot of questions about the newsletter and how it’s grown, so below are some thoughts.
But first, some isht.
But I didn’t say “fudge”
Earnings calls are candid, and sometimes CEOs let an expletive or two slip out. Using our transcript search engine, we can see Titan International, Wynn Resorts, and Simon Property Group are the top 3 isht-talkers.
Everyone from Nasdaq to FedEx is talking about blockchain, but Overstock leads in mentions.
The company was one of the first retailers to accept cryptocurrency. It has a blockchain-focused venture arm, and its “blockchain-based shares trading platform” tZERO is in the process of raising a ~$250M ICO.
Check out our analysis to see what other companies had to say about the technology and which ones were talking blockchain before it was cool.
The secret is…
The secret of the newsletter is there is no secret.
Our team works really f’n hard. So maybe that’s the secret.
But there are lots of small things that we believe that have helped.
Here are a few of them:
1. Consistency. We send the newsletter out 6x per week without fail. Our team is tremendously good at shipping the newsletter. There are no “computer issues,” no “we got tied up in the meetings,” etc. This isht goes out no matter what. Consistency is key.
2. The subject lines. If people don’t open the newsletter, that hurts our bottom line (our main biz is our software platform, btw, since not everyone knows that). The subject lines regularly aggravate a small group of people, and we are ok with that. The key is getting the newsletter opened. We walked through the math here.
3. Love or hate. We want you to love us — or even hate us — but we don’t want you to be indifferent. We realize that we’re an acquired taste, and we’re not interested in appealing to everyone. Trying to appeal to everyone would make us like 99% of the boring AF newsletters out there. No thanks.
4. Data-driven. We bring facts to areas (tech, trends, venture) where people generally BS.
5. No pandering. We try to call it like we see it.