From connected boxing gloves to smart mirrors, startups are fueling the at-home fitness economy.
Since the birth of boutique fitness in the early 2000s, studios like SoulCycle (acquired by Equinox in 2011) and Pure Barre have exploded into powerhouse brands with cult-like followings.
Now, in 2018, brands are bringing the studio experience into the home.
With successful startups like Peloton and ClassPass dipping into at-home fitness, consumers, investors, and media alike are wondering whether gyms are facing a “gympocalypse” akin to the retail apocalypse.
From connected boxing gloves to smart mirrors, we look at how startups are using on-demand & subscription technologies, fitness hardware, and software to revamp the way consumers work out — and what gym chains are doing to stay relevant.
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