Guideline is a 401(k) retirement plan robo-advisor. We analyze the company's funding activity, business model, customer acquisition strategy, market size, and competitors.
Guideline is a 401(k) retirement plan robo-advisor for small- and medium-sized businesses. The company differs from the traditional 401(k) model by charging fees directly to small- and medium-sized employers, rather than charging an AUM-based fee to employees.
We analyze Guideline’s: