Consumer brands from Louis Vuitton to Cheetos are using pop-up stores to get closer to their customers. It may be time for grocery retailers to do the same.
The pop-up store craze is showing no sign of slowing.
News mentions of brands and retailers launching pop-up locations have soared over the past two years. French luxury house Louis Vuitton recently announced plans to open 100 pop-ups in 2019, up from 80 last year — placing pop-up stores right at the center of its strategy.