A year after its launch and five months after Google Ventures reportedly sold its stake to founder Bryan Goldberg, women’s interest digital media startup Bustle appears to be bustling (sorry). In August, Slate’s Amanda Hess took an in-depth look at how Bustle was going – and something is going right. According to the data, both both Bustle’s web and mobile performance have been on a notable upward trend in 2014.
As the chart below taken from the company’s Performance Metrics tab highlights, Bustle’s mobile app has been rising steadily since its initial February release in the ‘News’ category of the App Store. In addition, it has an average rating of five stars.
Meanwhile, web traffic to Bustle has also gained momentum. Of note, the site’s rank has moved from as low as 45000 in Oct. 2013 to as high as the top 2000 in August.
Bustle gained notoriety after Goldberg (who previously led Bleacher Report to a ~$175M acquisition by Time Warner’s Turner Broadcasting) announced the launch of his site on Pando in dramatic fashion (he later apologized). Bustle is backed by $11.5M in funding from investors including Time Warner Investments, The Social+Capital Partnership, Rothenberg Ventures and R&R Venture Partners.
Note: the performance metrics data above was taken directly from the company’s Performance Metrics tab which is available to CB Insights subscribers in the Division or greater plans.
Want to check Bustle or Google Ventures’ profile? Login or create a free account below.
If you aren’t already a client, sign up for a free trial to learn more about our platform.