Some publishers built companies that were finely tuned to Facebook’s old algo.
And so they saw a steady stream of traffic cuz they’d figured out how to essentially game Facebook.
Or in fancier terms, they’d optimized themselves for FB’s algorithm, all while claiming they’d built some fancy algorithms or had figured out some unique insight about human behavior.
Now that FB has changed the algo, we get to read about a bunch of them complaining.
But let’s be real here.
First, if your entire business is reliant on 1 other party, that’s a poor way to manage a business. That risk and stupidity is not Facebook’s fault. It is yours. As VC Fred Wilson once said, don’t be someone else’s b1t<h.
Second, these places that are suffering massive traffic declines are for the most part not journalistic outfits at all. What they do is often called “social publishing.”
These are not real companies so much as they are good growth hacks whose time has ended. Ultimately, they are parasites that should have found a second host beyond FB, but they didn’t or couldn’t.
So when you see an article talking about how Facebook is punishing publishers, take it with a grain of salt. They’re mostly taking out the trash — which is long overdue.
With gun reform efforts in the news again, the public and private sectors are looking for ways to improve gun safety.
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