As the gaming market grows, new monetization strategies continue to emerge. We dive into 7 business models evolving the 45-year-old consumer industry.
The global gaming industry generated over $120B in 2017, according to Newzoo. And with the explosion of games like Fornite and other gaming technologies, annual revenue is on pace to reach more than $180B in 2021.
While companies across mobile, console, and computer gaming have traditionally profited from selling games and devices, new methods for generating revenue are now taking off.
Free-to-play online multiplayer games have come to console, while native advertising now appears in some of the world’s most popular games. Companies are finding novel ways to expand their reach, developing everything from cloud-based gaming applications to esports leagues.
As the gaming world becomes increasingly popular, developers, gamers, and companies alike are searching for new ways to benefit. We dive into 7 emerging business models that are transforming the industry and changing the way the gaming ecosystem operates.