Global lockdowns have driven many consumers to seek entertainment and social connection through video games. We highlight 95+ startups transforming the gaming industry and offering partnership opportunities for brands and retailers alike.
Consumer spending on games surged in March 2020, surpassing $10B for the month, as social distancing measures pushed consumers to favor at-home entertainment.
Social features such as livestreams, chats, and virtual worlds have also recently helped gaming and e-sports platforms attract new types of audiences. For example, over 12M people signed on to watch Travis Scott’s virtual in-game concert hosted in Epic Games’ Fortnite, while parents have used Roblox to organize virtual birthday parties for their kids.
As gaming and e-sports platforms play a bigger role in consumer entertainment and social connection, they’re becoming a more relevant media channel for brands and retailers to target and engage shoppers in new ways. In May 2020, car maker Mazda debuted a virtual race car for the Gran Turismo video game on PlayStation 4 to promote its models and get consumers to try them out virtually.
Using CB Insights data and the Gaming Expert Collection, we identified 95+ startups across 13 major operational categories — from broadcasting & streaming to analytics & training — that are transforming the gaming industry.