Startups to Watch
From adaptogen coffee to energy chews, these food & beverage startups offer products specifically targeted at supporting the immune system.
Research has long shown the link between diet and healthy immune function. Obesity, malnutrition, and certain vitamin deficiencies can all impact immunity.
Consumers tend to turn to diet as a way to support the immune system during cold and flu seasons, according to online grocery platform Chicory. Interest will likely remain elevated throughout the Covid-19 pandemic, as many consumers turn to diet-based remedies that could boost immunity and health.
According to the CB Insights News Mention Tool, coverage of foods and beverages associated with immunity has been on an upward trend since late 2019.