Flower delivery startups are booming in 2017. Three different flower delivery startups have raised significant rounds within the first six weeks of the year, including two $20M+ rounds, as newcomers jockey to strengthen their positions in a field crowded with old-school players like 1-800 Flowers.
On January 30, LA-based startup The Bouqs announced a $24M Series C, which increased the company’s total funding to $44M and propelled it to the top of the flower delivery pack. Roughly a week later, on February 7, Amsterdam-based Bloomon raised a $23M Series B, bringing total funding to $27M. The week after that, on February 13, UK-based Bloom & Wild raised a $4.7M Series B, to reach $8.6M in total funding. With these 3 deals, investors have poured over $50M into the flower delivery space within the first month and a half in 2017.
We used our CB Insights company comparison tool to showcase the flower delivery startups competing to offer new ways to buy and deliver bouquets.
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We focused on six flower delivery companies that have received VC backing — three in California, one in Washington DC, one in London and one in Amsterdam. The Bouqs was the first of the cohort to raise funding, in early 2013, from investors including Quest Venture Partners and Wavemaker Partners. More high-profile VCs jumped into the mix just a few months later — in October 2013, BloomNation raised its first funding round from Andreessen Horowitz, among others.
The two have slightly different business models: While The Bouqs focuses on cut-to-order flowers from sustainable farms, BloomNation acts as a nationwide marketplace to connect local florists to shoppers placing orders. (The Bouqs also has a small marketplace for local florists offering same-day delivery.) BloomNation has raised $7.2M to date.
California-based BloomThat, which raised $7.5M to date, currently offers on-demand delivery in the Bay Area and NYC, and next-day delivery throughout CA and the Northeast. Bloom & Wild, based in the UK, focuses on packaging flowers in boxes that can fit through recipients’ letter-boxes, while Netherlands-based Bloomon focuses on bouquet subscriptions.
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