Fitness tech startups are changing the way we exercise. We identify 4 trends shaping the fitness space and examine how fitness companies, retailers, and consumer brands can capitalize on them.
Many people aren’t getting their money’s worth out of their gym memberships.
Eighty-two percent of gym members go to the gym less than one time a week, and 22% stopped going 6 months into their membership, according to a study by Statistic Brain. Meanwhile, they continue to pay an industry-wide average of $58 per month in dues.