From connected fitness equipment to AI-enabled personal trainers, fitness tech startups are helping consumers sweat harder and smarter.
Funding to fitness tech startups is on track for another record-breaking year after more than doubling from 2017 to 2018. Since January of this year, startups in this space have already raised nearly $1.3B, more than two-thirds the total amount raised in 2018.
As consumers look to build healthier lifestyles, fitness tech startups are developing a wide range of products to address these demands and capture a share of the $40B global fitness industry.
Using CB Insights data, we highlighted 75+ startups using technology to make fitness more convenient, personalized, and effective.
We define fitness tech as companies leveraging software and technology focused on developing or maintaining physical fitness. We exclude companies focusing on holistic (as opposed to fitness-specific) health and wellness, as well as physical therapy startups.
The map contains only private, active companies and is not exhaustive of this space. Companies were selected based on funding activity, among other criteria. Categories are not mutually exclusive, and companies are mapped to their primary use case.
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