From connected fitness equipment to wearables to corporate wellness platforms, these fitness tech companies are poised to continue their pandemic-fueled growth.
Fitness tech startups raised a record $2.3B in 2020 — an increase of over 30% year-over-year — amid a pandemic that upended the status quo in the fitness industry.
With consumers building new at-home workout routines, digital fitness companies have scrambled to keep up with the surge in demand. Peloton, which saw its Q4’20 sales nearly triple, recently bought fitness equipment manufacturer Precor, in part to help increase manufacturing capacity to meet this demand.
While some consumers will return to gyms once the pandemic comes to an end, new habits formed over the last year will give staying power to fitness tech startups and create opportunities for companies across industries — from apparel to healthcare — to capitalize on the digital connections consumers are establishing through fitness equipment, wearables, apps, and more.
Using the CB Insights tech market intelligence platform, we identified 70+ private companies that will help define the future of fitness.
The map contains only private, active companies and is not exhaustive of this space. Companies were selected based on funding activity, among other criteria. Categories are not mutually exclusive, and companies are mapped to their primary use case.
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