Startups on our fitness tech market map together have raised over $1.7B to offer new products and services that are digitizing the fitness sector.
Consumer interest and participation in the fitness industry is at an all-time high: in 2017 to date fitness tech startups have already seen over 100 deals worth $580M+ in disclosed equity funding, hitting a quarterly funding high in Q2’17.
Startups in this space are attacking the industry across areas spanning smart clothing, 3D modeling, AR/VR use cases for fitness, and genomics. In particular, there has been a surge in the applications of mobile and cloud technologies, wearables, and on-demand platforms geared towards the fitness industry.
To illustrate the diversity of activity in the sector, we used the CB Insights platform to identify 125+ companies creating new business models across the fitness industry, classified into 10 key emerging categories.
We define fitness tech as companies leveraging software and technology to augment or transform approaches to developing or maintaining physical fitness. We exclude companies focusing on holistic (as opposed to fitness-specific) health and wellness as well as physical therapy startups.
This market map is limited to private, active companies that have raised $1M+ in equity funding to date and specifically target the fitness industry. The market map is not meant to be exhaustive of companies in the space, and categories are not mutually exclusive.
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