From healthcare platforms to estate planning, startups are creating financial technologies designed specifically for Baby Boomers and retirees.
Forget millennials. Fintechs are starting to target a new age demographic: retirees.
Today, retirees in the US are increasingly digitally savvy and living longer in retirement.
As a result, new fintech startups are emerging to service the financial needs of this growing population. According to the Population Reference Bureau, the number of people age 65+ in the United States is set to jump from 46M in 2015 to 64M by 2025, and on to nearly 100M by 2060.