The Durbin Amendment is fueling the rise of fintech-branded debit cards.
One of the hottest trends in fintech today is the rise of add-on digital banking products like mobile checking accounts and debit cards.
From Square to Venmo, a host of fintechs are creating products that let consumers spend money directly out of digital accounts using a physical card.
While debit cards increase stickiness and entice customers to hold money in the account, the real reason startups are launching debit products is to add a new revenue stream, leveraging the Durbin Amendment.
