Femtech is becoming a bigger focus within digital health, with applications tackling menstruation, fertility, maternal health, and more. We analyze how this rising market could grow in the coming years and its impact on the healthcare industry.
Femtech – or “female technology” – is becoming a pivotal part of the digital health landscape.
This category includes a diverse array of products and services catered to addressing women’s healthcare needs across their lifespan. While this market is in relatively earlier stages, it has recently begun to receive more interest from investors and corporates alike.
Spurred by new innovation, ecosystems are being created to continue exploring market opportunities here. Below, we dig into what femtech is, the current state of the market, and the opportunities to watch for.
For more, check out our 2020 Women’s Health Trends report here.
Table of contents
- What is femtech?
- Where the opportunity lies
- The current state of the market
- The outlook for femtech
- Looking forward
What is femtech?
The term “femtech” was first coined by Ida Tin, the founder of period tracking app Clue, to describe the tech-enabled solutions that support women’s health and wellbeing. This includes the use of mobile health, connected devices, and other tools, with some common use cases including managing menstruation, fertility, and maternal health.
However, the full potential of this market continues to expand as new products and services surface that target experiences across a woman’s entire lifespan.
A brief history of femtech
In its earlier days, the femtech market mostly consisted of mobile apps that allowed women to manually track their menstruation cycles. It has since grown into a more expansive market, with solutions targeting everything from cancer to menopause.
Alongside reproductive health, the femtech space is also tackling chronic conditions such as heart disease in the context of women’s health, bringing new attention to how certain health ailments impact women distinctly or at disproportionate rates.