Startups are transforming the feminine care and sexual wellness space with better-for-you ingredients, product innovation, and inclusive branding.
The women’s health movement is growing across the wellness sector.
Corporates are playing a role, with personal care incumbents like Kimberly-Clark and Edgewell placing a greater emphasis on growth in the feminine care category. VCs are slowly realizing the investment opportunities across the space.
Meanwhile, a crop of startups is working to destigmatize feminine hygiene through new products and services that emphasize transparency and sustainability.
Female consumers have more options for personal care than ever before.
From organic tampon subscriptions to period tracking apps, we look at how startups are using better-for-you ingredients, product innovation, and inclusive branding to shake up the feminine care and sexual wellness space.