Tires are getting a revamp as automakers prioritize lightweighting and energy efficiency.
With the shift to electric vehicles, tires are in need of upgrade.
While they’re often overlooked, tires make up roughly a third of an electric vehicle’s energy consumption, making them an important component when it comes to energy efficiency.
Existing tires are a drag on energy efficiency
Tires lose energy from various forms of resistance while a car is in motion.