Average eCommerce valuation multiples contracted from 2011 to 2012 but median exit valuation multiples grew slightly.
Since 2007, the range of eCommerce exit valuation multiples has varied widely from 0.005x to 75x. Over the period, the average price/sales ratio has stood at 5.8x and the median at 2.0x. (Note: this data is available on CB Insights using valuation multiples search)
In the more recent past, average eCommerce valuation multiples have contracted going from 4.6x to 3.7x from 2011 to 2012 while median eCommerce valuation multiples bumped up slightly from 2.3x to 2.8x. The chart below highlights the wide range of eCommerce valuation multiples since 2007.