From fitness to gaming, these early-stage wearable tech startups are seeking to deliver more personalized, engaging, and immersive experiences to consumers.
While they have been mainstream for some time now, the pandemic in combination with increased interest from consumers in their personal health and wellness has ignited a wearable tech boom. Now, new wearable tech devices such as pet trackers, smart jewelry, and augmented reality/virtual reality (AR/VR) headsets are gaining momentum, and equity funding to the space is at an all-time high.
Wearable computing startups raised nearly $1.4B in 2021, and notably, early-stage (seed/angel and Series A) deals accounted for nearly half of all deals in the space. Augmented reality glasses company Pacific Future and kids health- and wellness-focused wearable provider Kiddo raised a couple of the largest early-stage deals last year, drawing $38M and $16M, respectively.
Consumer wearables have the potential to not only simplify the daily lives of individuals but also provide new data to companies and their marketing teams through features like geolocation. This data will enable them to insight into consumer habits — such as how they interact with apps and stores with wearables — in order to connect to and target their audiences more effectively.
Using the CB Insights platform, we identified 70+ early-stage companies shaping the future of consumer wearable technology.
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