Disinformation, or fake news, has the potential to threaten the reputation of businesses, undermine the authority of governments, and influence the decisions and thinking of people everywhere.
There’s no easy solution for curbing disinformation or the deliberate spread of false information. It’s difficult to identify or track and can be distributed at mass scale. But corporates, investors, and governments are paying attention and searching for solutions.
Well before the World Health Organization declared the Covid-19 virus a pandemic, it announced it was fighting an “infodemic,” or “an over-abundance of information — some accurate and some not — that makes it hard for people to find trustworthy sources and reliable guidance when they need it.”
While media mentions of disinformation have peaked this month, interest in the topic has remained strong for years, spiking after the 2016 US presidential election. It continues to be a global problem at large.