Startups to Watch
The rising popularity of virtual health services is opening up more opportunities for D2C startups in the beauty & personal care space.
Personalization is transforming the beauty & personal care space, as product lines increasingly integrate virtual technologies to tailor products and routines to individual consumers.
The Covid-19 pandemic has also pushed more people to seek virtual alternatives for non-essential health and wellness concerns — a trend that has the potential to shape personal health practices going forward. Nearly half of consumers intend to continue using telemedicine platforms for health after the pandemic ends, according to McKinsey.
Interest in telehealth within the beauty & personal care space has risen sharply throughout 2020, per CB Insights’ News Analysis Tool.