Funding to the D2C space is slowing as investors and the media question the sustainability of some high-growth business models.
Over the last decade, the success of high-profile startups like Warby Parker and Glossier accelerated the rise of the direct-to-consumer (D2C) industry.
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A common promise behind many of these startups is to offer better products at lower prices by streamlining supply chains and cutting out middlemen.
However, the D2C approach is now coming under greater scrutiny as more investors and pundits question the sustainability of many of these startups’ business models.
