Direct-to-consumer brands have major influence on the personal care industry. Leading CPG companies need their help to effectively compete for connections with today’s consumer.
On May 9th, Edgewell Personal Care acquired razor delivery company Harry’s for a whopping $1.37B.
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The goal of the deal is to create a “next-generation consumer products platform,” by scaling Harry’s innovative brands and better aligning Edgewell Personal Care to the demands of modern consumers.
We take a look at the transaction to understand:
- Transaction rationale and landscape fit
- Rising D2C interest
- Related companies that may be M&A targets
- Key considerations for CPG brands