Data security companies are building new tech to keep users’ personally identifiable information (PII) confidential.
From advertising to e-commerce, companies across nearly every industry are collecting and monetizing users’ personal identifiable information (PII): everything from names and phone numbers to face data and real-time locations.
In turn, these companies have to protect the data they collect and make sure only authorized users access it.
New laws are emerging to ensure data protection: Europe’s GDPR and California’s consumer privacy regulations impose serious financial consequences on firms that fail to secure their customers’ identities.
To help tackle today’s data security challenges, a handful of young companies are stepping up. They’re developing artificial intelligence to find and flag this sensitive data living on enterprise networks before it is exposed or exploited, and to make the data anonymous — but still useful — throughout its life cycle.
We used the CB Insights database to surface 6 early-stage (Seed – Series A) startups building AI and encryption technology for enhancing data confidentiality.
Companies were selected based on recency of funding, investor quality, and Mosaic Score — CB Insights’ algorithm that uses financial and non-financial signals to predict private company health.