These startups are helping to redefine customer relationship management and could be the next acquisition targets for the world's largest enterprise technology corporations.
Customer relationship management (CRM) systems have played a central role in business development for decades. However, what was once a system for records has evolved into a system of intelligence.
Today, CRM systems are able to leverage data to predict customer behavior, automate outreach, and more effectively facilitate engagement.
The CRM applications market is expected to reach $44B globally by 2020, according to CB Insights’ Industry Analyst Consensus. We define the customer relationship management space broadly to include startups building sales enablement tools and customer engagement services, among other offerings.