With e-commerce on the rise and smaller D2C startups competing for market share, here's how CPG leaders are responding.
E-commerce continues to pave the way for future growth in the CPG industry. Online CPG sales increased 35% in 2018, representing nearly two-thirds of all online and offline growth, according to data from IRI.
As more shoppers look to digital channels for their personal and household needs, executives are increasingly turning their attention to direct-to-consumer (D2C) e-commerce models. Mentions of D2C in earnings calls have increased more than 50% in the last 5 years.