We look at what Coty’s acquisition of Kylie Cosmetics means for the beauty market.
Last month, beauty giant Coty acquired a majority stake in Kylie Cosmetics for $600M, valuing the brand at $1.2B. Coty, which revealed a turnaround plan in July aimed at boosting profitability, is acquiring the digitally native brand to broaden its portfolio and reach a younger demographic.
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With reported sales of $177M over the last 12 months, this equates to a 6.8x price/sales ratio. Before Coty’s majority stake, Kylie Cosmetics was 100% owned by Kylie Jenner.
We look at the Kylie Cosmetics acquisition to consider:
- Transaction rationale
- Comparable M&A transactions
- The beauty and personal care market landscape
- Related companies that may be M&A targets
- Key considerations