When applying a natural language model to the patent applications and grants of the world’s largest cosmetics companies on the CB Insights platform, you get forward-looking insight into their future product roadmap and product innovation strategies. Coupled with CB Insights data on investments and acquisitions, you get a very complete view of a corporation’s strategy and innovation areas of focus.
Here’s some of what we learn from the patent apps & granted patent applications of Revlon, Coty, L’Oreal, Shiseido and Avon reveal when we apply a statistical model to the collection of patents by these cosmetics giants.
A quick look at the various topics shows a diversity of cosmetic focus areas ranging from nails to hair to skin.
Two topics in the above are highlighted which yield some interesting insights into the direction of two of the cosmetics players.
Specifically, L’Oreal has been making a concerted effort related to a care appliance. They have 10 patents (applications or grants) related to a care appliance in just the last 2 years with 1/2 of those patent applications being published in 2016 (there is typically a time lag between publish date and application date which comes earlier).
To view L’Oreal’s “care appliance” patents, login and run this L’Oreal patent “care appliance” search.
The term “artificial skin” appeared in several of Shiseido’s patents. It relates to “a method for producing artificial skin, comprising: adding a matrix metalloproteinase inhibitor and a heparanase inhibitor to an artificial skin formation culture medium comprising human epidermal keratinocytes and human dermal fibroblasts, culturing the cells in the artificial skin formation culture medium, and forming artificial skin.” Run this Shiseido artificial skin patent search to view their patents related to artificial skin on the CB Insights platform.
To view the patents of the other cosmetics companies, you can run the searches below: