Corporate venture capital is getting bigger and moving faster—it's just not cashing in quite yet.
Google Ventures or Microsoft’s M12 going on the hunt for innovative startups seems natural. After all, Google and Microsoft were innovative startups themselves not so very long ago.
But last year, 301 Inc, a subsidiary of General Mills reported that it had taken minority stakes in eight mission-driven food brands in their early stages. A company like General Mills getting in on the venture capital game early just might signal that the tide is shifting.
The footprint of corporate VCs in venture capital markets has mushroomed over the last five years, and the rate of growth is climbing. CVCs are backing more companies and younger companies every year.