Here are 8 song-and-dance routines that corporations use when trying to look innovative. Sit back, relax, and enjoy the show.
Given the popularity of our corporate innovation theater graphic below, we’ve developed a more complete Corporate Innovation Guide which details 19 bulletproof strategies that corporations can use to look innovative.
Also, if your company is practicing Corporate Innovation Theater and wants to really grow, join us at TRANSFORM on Dec 4-5th, 2018 in NYC.
Many corporations strive to stay on top of innovation by creating buzzwordy accelerator programs. The goal is to support and learn from startups.
But here’s the problem: if you’re a giant, slow-moving company not known for being particularly innovative, the startups attracted to your accelerator are going to be second or third tier.
At CB Insights, we’ve provided a full list of tactics — from hiring in-house chefs and launching accelerators to wearing jeans at work — used by companies trying to “look innovative.” Grab some popcorn, dim the lights, and check it out.
If you want to avoid corporate innovation theatre, click here for our presentation on startups and accelerating corporate innovation.
This report was created with data from CB Insights’ emerging technology insights platform, which offers clarity into emerging tech and new business strategies through tools like:
- Earnings Transcripts Search Engine & Analytics to get an information edge on competitors’ and incumbents’ strategies
- Patent Analytics to see where innovation is happening next
- Company Mosaic Scores to evaluate startup health, based on our National Science Foundation-backed algorithm
- Business Relationships to quickly see a company’s competitors, partners, and more
- Market Sizing Tools to visualize market growth and spot the next big opportunity