Cordial plans to use the funds to expand globally, launch new features, and hire more employees. Here are the top-line bullets you need to know.
Cordial, a behavioral marketing platform, has raised $50M in a Series C. The round drew participation from ABS Capital Partners and NewSpring Capital.
How’s the company performing?
- California-based Cordial helps companies monitor customer behavior in order to enhance customer engagement across channels.
- The company caters to over 600 customers, including Backcountry, Revolve, and Purple.
- It currently has a team of 130 employees and plans to grow to 200 by the end of the year.
Source: Cordial
Why does the market matter?
- The global customer data platform market is expected to reach a value of $5.5B by 2028, growing at a CAGR of 25%, according to Fortune Business Insights.
- The increasing adoption of digital marketing and advertising campaigns for customer acquisition as well as the widespread proliferation of digital touchpoints are driving the market’s growth.
- The advancement of IoT, analytics, blockchain, AI, ML, and cloud technologies has also boosted market growth.
