Disney’s name is nearly synonymous with entertainment, but new technologies could radically change how movies and video games are created and delivered. From immersive hardware to synthetic speech, here are the tech solutions moving the industry forward.
The Walt Disney Company is the second-largest media company in the world.
Its stories and characters are among the most beloved — and the most lucrative — in the world. Mickey Mouse is the top licensed character franchise globally. Disney pulled in $82B in total revenue in FY2022, driven largely by the value of its intellectual property (IP).
But new technology is disrupting the entertainment, media, and content areas that Disney firmly occupies.
The shift to digital media and entertainment is changing where consumers spend their time and money, presenting significant marketing and advertising decisions for brands and retailers.
Below, we look at how companies are unbundling Disney, from AI screenwriting to digital IP management & protection.