The bathroom is sitting at the intersection of some of the most prominent next-gen trends in wellness, personal care, sustainability, and health. We dive into this interplay below.
The bathroom is evolving into a prime self-care space, as it is where a large portion of consumers’ health and wellness practices take place. Companies are focused on enhancing consumers’ everyday grooming and hygiene routines with smart devices, technology, and new wellness products.
It has also found itself at the intersection of a number of sustainability trends. 60% of consumers say that they would tweak their habits to have less of an impact on the environment, according to IBM — and given that the bathroom is responsible for the highest water usage (nearly 67%) in the home and is commonly associated with single-use plastic, it is experiencing the effects of these behavioral changes first hand.
Below, we take a look at how startups and companies are unbundling the bathroom in line with different health, wellness, and sustainability priorities.