Business Model Analysis
Chime is a $5.8B challenger bank that offers a mobile-first retail bank alternative for consumers. We analyze its funding activity, business model, customer acquisition strategy, market size, and competition.
Chime’s mission is to offer a safe, transparent bank account that simplifies money management. The company provides a checking and savings account through its partnership with The Bancorp Bank and Stride Bank, effectively renting bank licenses from FDIC-insured institutions in order to offer banking products in the US.
We analyze Chime’s:
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- Funding history
- Business model & traction
- Customer acquisition strategy
- Market size
- Competitors
