Companies hire CDOs to spur digital innovation and growth, but they often see lackluster returns.
One of the most popular new titles at the executive level that has emerged over the last decade is the chief digital officer (CDO).
A CDO is usually brought on to help an organization bring its business online, spur innovation, or otherwise oversee the company’s expansion into mobile, social media, and other technologies.
The CDO role has steadily become more popular since 2008, according to Google Trends. Its primary geographical hot spots are in California, Texas, and New York.