Business Model Spotlight
Letgo's customer base has grown as peer-to-peer selling expands, but monetization may be a bigger challenge.
Letgo is a $1.5B online secondhand goods marketplace. Its mobile app localizes goods exchanges, with a goal to make buying and selling easier. Letgo does not charge users many fees, which has made monetization relatively slow.
Now, Letgo is building its Letgo Pro platform, which has the potential to grow the company’s revenue as well as broaden its user base.
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We analyze Letgo’s:
- Funding history
- Business model & traction
- Customer acquisition strategy
- Market size