Led by Intelligence Analyst Thomas Sineau
For years, incumbents in the luxury industry have shunned tech innovation, refusing to even sell products online. But luxury-focused e-commerce startups like Farfetch and Moda Operandi have changed the relationship between luxury consumers and brands by successfully building online retail businesses.
Now incumbents are beginning to move online and compete — or partner — with these startups, adopting luxury-specific technology tools to improve their marketing and distribution.
But how can they succeed online without cheapening their brand?
In this briefing, we dive into:
- Online Shopping
- Building and investing in e-commerce
- Top notch online experience required
- Higher risk of fraud and counterfeiting
- In-store experience
- Upgrading the retail experience with connected shops
- Looking ahead
- The keys for a successful transformation
Thomas Sineau is an intelligence analyst at CB Insights covering the consumer sector.
Prior to joining CB Insights, he worked in London as an Investment Analyst at REV Venture Partners focusing on early-stage investments and at Deutsche Bank where he was part of the Consumer & Retail Investment Banking team. Thomas holds a MSc from the Université Paris-Dauphine in France.