Led by Senior Intelligence Analyst Anagha Hanumante
From the plant-based movement across CPG to the rise of digital health and fitness apps, the $3.7T wellness economy has become a huge business opportunity. Consumers are increasingly seeking products and experiences that promote well-being and healthy habits, with modern-day “wellness” referring to holistic healthy living characterized by physical, mental, social, and spiritual well-being.
Startups like meditation app Headspace, detox beverage startup Dirty Lemon, and lifestyle brand goop are promoting wellness in sectors ranging from mental health to diet to fitness and beauty, and more. Meanwhile, corporates across multiple industries are launching wellness-focused initiatives to keep up with the trend.
We explore the top trends to watch in wellness in 2018, including:
- The sectors being reshaped by wellness including food & beverage, personal care, real estate, and more
- Technologies and distribution models enabling the rise of the wellness economy
- Emerging market wellness hubs outside of the United States
- How corporates are integrating wellness into their product and service offerings
Anagha Hanumante is a senior intelligence analyst at CB Insights, where she produces data-driven analysis and research reports on startup, venture capital, and emerging tech trends across the consumer space with a focus on beauty & personal care and the wellness space. Her research has been cited in CNBC, The Business of Fashion, Glossy, and more.
Prior to joining the intelligence team at CB Insights, Anagha worked at Credit Suisse on the Group CIO Innovation team where she investigated emerging fintech and enterprise IT trends, conducted due diligence on startups, and developed partnerships across the fintech ecosystem. Anagha is a graduate of the University of North Carolina at Chapel Hill with a Bachelor's in Information Science and a minor in Entrepreneurship.