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Getting Personal: The Customization Of CPG

Led by Intelligence Analyst Natan Reddy

As retailers ramp up their private labels (Alberstons is launching 1,400 store brands, and Amazon is planning to rake in $7.5B from private labels alone in 2018), CPG brands are seeing increased competition in-store and online. In response, food and personal care brands are seeking new ways to connect with consumers — their latest strategy? Personalization.

We explore topics including:

  • Startups and corporates exploring personalized nutrition
  • Startups and corporates customizing personal care
  • New technologies helping to personalize beauty
  • How product curation and standardization play into personalization

Your Speaker

Natan Reddy

Natan Reddy is an intelligence analyst at CB Insights. He currently produces data-driven analysis and reports on the areas of retail, supply chain & logistics, and e-commerce, among others. His research has been cited in TechCrunch, CNN, Forbes, the Los Angeles Times, and more.

Before CB Insights, Natan worked as a business valuation senior associate at Andersen Tax in San Francisco, where he valued dozens of startups and public companies. Natan is a graduate of the University of California, Berkeley with a major in economics and a focus in French.

Natan Reddy is an intelligence analyst at CB Insights. He currently produces data-driven analysis and reports on the areas of retail, supply chain & logistics, and e-commerce, among others. His research has been cited in TechCrunch, CNN, Forbes, the Los Angeles Times, and more.

Before CB Insights, Natan worked as a business valuation senior associate at Andersen Tax in San Francisco, where he valued dozens of startups and public companies. Natan is a graduate of the University of California, Berkeley with a major in economics and a focus in French.