Getting Personal: The Customization Of CPG

Led by Intelligence Analyst Natan Reddy

As retailers ramp up their private labels (Alberstons is launching 1,400 store brands, and Amazon is planning to rake in $7.5B from private labels alone in 2018), CPG brands are seeing increased competition in-store and online. In response, food and personal care brands are seeking new ways to connect with consumers — their latest strategy? Personalization.

We explore topics including:

Startups and corporates exploring personalized nutrition
Startups and corporates customizing personal care
New technologies helping to personalize beauty
How product curation and standardization play into personalization

Your Speaker

Natan Reddy

Intelligence Analyst, Consumer
@natan_reddy

Natan Reddy is an intelligence analyst at CB Insights. He currently produces data-driven analysis and reports on the areas of retail, supply chain & logistics, and e-commerce, among others. His research has been cited in TechCrunch, CNN, Forbes, the Los Angeles Times, and more.

Before CB Insights, Natan worked as a business valuation senior associate at Andersen Tax in San Francisco, where he valued dozens of startups and public companies. Natan is a graduate of the University of California, Berkeley with a major in economics and a focus in French.