Led by Senior Intelligence Analyst Zoe Leavitt
Leading food companies are facing pressure on all sides. Consumer preferences are shifting, and Kraft Heinz, Campbell’s, and others have seen falling US sales drag on profits. Startups like Halo Top and Chobani are stealing market share. Meanwhile, food brands’ clients are becoming competitors as grocery chains invest more into their own private labels, and as Amazon rolls out its own food products.
Some of these threats are immediate; some may be devastating 5-10 years out.
Many major food companies have begun to invest in e-commerce, healthier product options, new corporate venture funds, and other tools, but is it enough? How will food leaders adapt in 2018?
We explore the top trends to watch in food this year, including:
- Meat producers investing in alternative proteins
- Food brands adopting blockchain
- Growth in AI applications for food
- The rise in private labels
- New direct-to-consumer distribution strategies
- A boom in corporate venture capital investment into food and beverage startups
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