Led by Intelligence Analyst Lindsay Davis
While the buzz that Amazon will take the plunge into banking seems to get louder each year, it’s important to first understand Amazon’s existing strategy in financial services — what Amazon has launched and built, where the company is investing, and what recent products tell us about Amazon’s future ambitions.
Based on our findings, it’s hard to claim that Amazon is building the next-generation bank. But it’s clear that the company remains very focused on building financial services products that support its core strategic goal: increasing participation in the Amazon ecosystem.
As a result, the company has built and launched tools that aim to:
- Increase the number of merchants on Amazon, and enable each merchant to sell more
- Increase the number of customers on Amazon, and enable each customer to spend more
- Continue to reduce any buying/selling friction
In a sense, Amazon is building a bank for itself — and that may be an even more compelling development than the company launching a deposit-holding bank. In this briefing, we drill into:
- Amazon’s product strategy
- Amazon’s next financial pillar
- Market strategy outside the US
- And what Amazon will do next
Your Speaker
