Since 2012, Microsoft and Google have been the most active FAMGA corporates in the gaming industry. But each of the 5 big tech giants is betting on the future of gaming in some strategic way.
Gaming is a lucrative business. The industry generated over $120B in revenue in 2017, and is expected to generate more than $180B in 2021. So it should come as no surprise that the world’s largest tech companies are getting involved.
Facebook, Apple, Microsoft, Google, and Amazon (FAMGA), in particular, have all invested in the space to some degree. Some are investing, some are acquiring, and others are building products and services internally.
Collectively, these FAMGA corporates have invested in or acquired nearly 40 gaming companies since 2012.
The most active companies during this period were Microsoft and Google. Google, along with its investment arm’s Google Ventures and CapitalG, invested in 13 total companies, while Microsoft acquired 14 gaming companies during this period.