Big food companies have become more active in the startup world since 2015, investing in emerging CPG brands, new technologies, and sometimes — both.
Big food companies are feeling the pressure.
Over the past few years, they’ve lost significant market share to Chobani, Halo Top, and other rising startups
In response, they’ve tried to co-opt the startup threat instead of falling to it. Since 2015, food behemoths have launched venture funds, partnered with incubator programs, or invested directly in startups. (Check out our timeline of food corporate fund launches here, and our mapping of the organization of their funds here.)
When it comes to priorities, these companies are targeting different investment strategies, which we dive into below.