From enhanced water to robotic drink makers, these 90+ companies are bringing sustainability, health benefits, and personalization to the beverages space.
What and how we drink is shifting.
The beverage category is evolving to serve consumers’ increased interest in sustainability, immunity and nutrition, and hyper-targeted products, leading to the rise of brands selling everything from pea milk to probiotic hangover drinks.
Beverage technology companies are emerging to support the shifting environment. Recent deal activity shows increasing investor interest in categories like water refill services, which provide a more sustainable alternative to bottled water.
Industry leaders are already responding. For example, Coca-Cola acquired natural sports and hydration drink BodyArmor in February 2021, while Unilever acquired hydration company Liquid I.V. in September 2020, highlighting incumbents’ growing interests in hydration and recovery.
Using CB Insights data, we identified 90+ companies driving innovation in the industry, with a focus on non-alcoholic categories.
This market map includes private, active companies only and is not meant to be exhaustive of companies in the space. Categories are not mutually exclusive.
Please click to enlarge.