As beauty startups multiply and incumbents seek innovation, new natural ingredients, distribution technologies, and methods of consumer engagement are reshaping the industry.
The beauty and grooming segment is expanding rapidly as startups experiment with new product formulations, new distribution methods, and new strategies for online and offline consumer engagement. This post will dive into innovation across beauty and grooming, focusing on the following areas:
- Startup investment trends
- Corporate activity and patents
- New product types: organic ingredients, customization, and more
- New distribution models: on-demand, subscription and more
- New engagement strategies: AI, AR/VR, and more
- Conclusion: early-stage trends to watch