Funding to the beauty & personal care space hit an all-time high in 2020. We analyze where top investors are placing their bets across the industry.
Despite the pandemic, funding to the beauty and personal care startups hit an all-time high in 2020, with more than $2B invested in the space.
This year is already showing signs of continuing that momentum. Funding to the beauty and personal care space has exceeded $1.1B so far in 2021, up from just $238M invested in Q1’20.
Over the last year, consumers have turned to categories like skincare as a way to practice self-care. Makeup, which was already falling out of favor before Covid, took an even bigger hit as more people stayed at home and mask-wearing became the norm.
In this analysis, we look at the top investors in the beauty and personal care space and where they’re placing their bets.
Note: This analysis excludes angel investors, accelerators, and crowdfunding.
TOP INVESTORS IN BEAUTY & PERSONAL CARE
The top three investors in the beauty and personal care space since 2015 are Unilever Ventures, Circle Up, and 500 Startups.