Beauty & grooming startups are targeting a widening range of categories, from subscription boxes to AR/VR applications to beauty.
Traditional beauty and cosmetic leaders like Procter & Gamble, Estee Lauder, and Shiseido are not only facing intensifying competition from private label cosmetics (by Sephora, Ulta, Amazon, and others) — they’re also seeing competition from high-momentum startups.
Corporations are increasingly looking to startups to help them maintain their market relevance, and have shown particular interest in startups using natural ingredients and/or direct-to-consumer distribution methods.
Unilever has been among the most active acquirers, buying D2C subscription razor startup Dollar Shave Club for $1B in 2016, then going on to buy all-natural grooming startup Schmidt’s Naturals, natural beauty company Sundial Brands, and Seoul-based cosmetics company Carver Korea in 2017.
We used the CB Insights Market Map Maker tool to map out 72 companies shaping today’s beauty and grooming startup landscape.
This market map includes private, active companies only and is not meant to be exhaustive of companies in the space. Categories are not mutually exclusive.
Please click to enlarge.