"Workleisure" is gaining popularity. These brands are emphasizing technical fabrics, versatility, and durability in everyday garments.
Between increasingly fitness-focused consumers and cult brands like Lululemon popularizing activewear, athleisure has officially gone mainstream. It even made it into the dictionary in 2016.
Since then, athleisure has spread across the globe, and is even reportedly hurting denim sales.
And now, the trend is moving into a new space: the workplace.
The idea of integrating comfort and style is expanding beyond athleisure into workwear (or “workleisure”), as consumers seek to seamlessly transition from the gym to work and beyond.
Workleisure brands can serve as partners for gyms (transitioning outfits from the gym to work), hotels and airports (targeting business travelers), and beauty brands (potentially bundling athleisure and beauty products).
From men’s dress shirts to women’s workwear, we look at a few startups bringing technical fabrics, sustainability, and versatility to everyday business attire.