From the spread of cosmetic surgery to the growth of products for Muslim consumers, the Asian beauty market is evolving. Here are the major trends and players shaping the future of the region's beauty market.
Asia’s beauty industry has changed dramatically in recent years, as Eastern beauty practices fuse with Western influences. Now, Asian consumers are changing the ways they buy cosmetics — and startups and corporates are battling it out for a share of these expansive markets.
As the Asian beauty market grows, technology is helping to drive new distribution channels and products in the space, from AI-enabled makeup booths to ride-hailing fleets for on-demand beauticians.
Simultaneously, cultural shifts are driving consumers to embrace new trends like foreign beauty products, cosmetic surgery, and beauty products for men.
Below, we rounded up five trends to watch in the complex Asian beauty ecosystem.
Table of contents
- New beauty distribution channels
- On-demand beauty services
- East Asian medical aesthetics & cosmetic surgery
- The Asian Muslim consumer base is an untapped opportunity
- The rise of men’s grooming & personal care